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Email Marketing and SPAM Facts
- People are more likely to provide a correct email address than other information requested on websites.
- U.S. studies found that as of 2008, email was the primary direct marketing tool for large businesses - 35% said it was their most effective marketing tool. Other categories: Traditional mail, 25%, and “secondary mail” inserts in traditional mail, such as statements, 21%.
- The New York Times reported in 2004 that 62% of all e-mail was SPAM.
- Without SPAM filters, the average computer user would receive 36,000 SPAM messages a year.
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